Drift

Product Management Course

Use Psychology To Build Better Products.

Because “user experience” doesn't happen on a screen... it happens in the mind.

Course Curriculum

The step-by-step system to apply product psychology.

In 8 weeks, you'll apply the right psychological principle to improve any product experience.

Product Thinking

User Research Methodology
MODULE 1 · Week 1

User Research Methodology

Start with the right questions, end with user stories that actually drive product impact

Deconstructing Products: Flows and Funnels,
MODULE 2 · Week 1

Deconstructing Products: Flows and Funnels,

Build the instincts to analyze products deeply and explain decisions that drive real growth

Break Down Problems Like a Pro
MODULE 3 · Week 2

Break Down Problems Like a Pro

Master the secret PSAHEL Framework and dramatically sharpen your structured problem-solving skills

Driving Impact

OKRs & Goal Setting
MODULE 4 · Week 3

OKRs & Goal Setting

Aligned with your business goals

Segmentation & Targeting
MODULE 5 · Week 3

Segmentation & Targeting

Aligned with your business goals

Building a MVP
MODULE 6 · Week 4

Building a MVP

Reducing the risk of failure

Iterations & Roadmaps
MODULE 7 · Week 4

Iterations & Roadmaps

Building a product that people want

Stakeholder Management & Core Skills

Leadership Alignment
MODULE 8 · Week 5

Leadership Alignment

To better rally your team & stakeholders

Working with Developers
MODULE 9 · Week 5

Working with Developers

To better rally your team & stakeholders

SQL & Data Analysis
MODULE 10 · Week 6

SQL & Data Analysis

To better rally your team & stakeholders

Working with Product Designers
MODULE 11 · Week 7

Working with Product Designers

To better rally your team & stakeholders

Working with Growth Marketers
MODULE 12 · Week 7

Working with Growth Marketers

To better rally your team & stakeholders

Interview Preparation

Resume & Past Experiences
MODULE 13 · Week 8

Resume & Past Experiences

To better rally your team & stakeholders

Key Things Interviewers Look For
MODULE 14 · Week 8

Key Things Interviewers Look For

To better rally your team & stakeholders

Common Interview Questions
MODULE 15 · Week 8

Common Interview Questions

To better rally your team & stakeholders

Bonus Tools

...plus some nifty tools to make your daily work easier.

We give you practical tools to help you apply what you learn even after you graduate.

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Product Checklist

Apply what you learned directly to your work without missing anything—no need to memorize every lesson.

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One-Pager Cheat Sheet

We fitted the whole course in just one sheet of paper so you can quickly review the most important concepts at a single glance.

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D.I.Y. Case Study Assets

Steal our case study template (Figma) to quickly create customer stories and highlight frictions in your product.

How It Works?

Learn anytime, anywhere, at your own pace.

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1. Start today (or when you can)

As soon as you join, you can start learning and applying new strategies to improve your product. Busy now? No stress, you can start the course whenever you have more time.

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2. Unlock 1 module per week

Complete the course in 8 weeks at your own pace without feeling overwhelmed. Once done, take the final exam to earn your certificate. Don't worry. We'll nudge you if you fall behind.

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3. Get lifetime access

Since human psychology won't change soon, what you'll learn will always be relevant. You can come back whenever you need and review the course.

Join the waiting list

Course registrations are currently closed.

We'll notify you when they re-open on Aug 25, 2025.

Until then, you can join the waiting list.

Here's what you'll get:

Self-paced course

Lessons (Learn, Practice, Apply)

Product Frameworks Checklist

Course Cheat Sheets

Detailed Case studies

Early Bird Discount